提前剧透！“艺术之都”巴黎即将开幕的奥运会能有多好看？
The 2024 Paris Olympics promises to deliver an unforgettable experience. This marks the third time the French capital has hosted the Olympic Games, with the previous two events taking place in 1900 and 1924. A century later, Paris will once again shine on the global sports stage as host of the Games, symbolizing its rich history.
2024年巴黎奥运会势必将带来一场难忘的体验。这将是法国首都第三次举办奥运会，前两次分别是在1900年和1924年。时隔百年，巴黎再度荣耀地成为奥运会的东道主，标志着这座历史名城将第三次在全球体育舞台上绽放璀璨光芒。
The meticulous attention to aesthetics and design at this Olympic Games has become a highly anticipated highlight for all.
本次奥运会在审美和设计方面的匠心独运，成为万众期待的一大亮点。
I。Opening Ceremony Transformed into an Open-Air Party
一、开幕式变“露天大party”
This edition of the Paris Olympics is breaking tradition by moving the opening ceremony from an enclosed indoor stadium to the Seine River, France’s second-largest river. This open-air setting will feature 160 boats sailing along a 6-kilometer route, transporting athletes to the Trocadero Square across from the Eiffel Tower for the celebrations.
本届巴黎奥运会开创性地颠覆了传统，首次将开幕式从封闭的室内体育馆，转移至了法国第二大河——塞纳河之上，堪称一场前所未有的“露天大party”。届时，将有160艘船只在塞纳河上航行，运动员们将乘坐游船，沿塞纳河航行6公里，最终抵达埃菲尔铁塔对岸的特罗卡德罗广场，参加庆祝仪式。
Diverse art performances, including suspended art installations, water curtain projections, floating orchestras, and drone art shows, will line both sides of the river, providing a feast for the eyes. This unique blend of art, culture, and sports truly befits Paris, the City of Light.
沿河两岸将穿插各式各样的艺术表演，包括垂吊艺术、水幕投影、浮动交响乐团、无人机艺术表演等，为观众带来丰富的视觉享受。这不仅是一场开幕式，更是一次艺术的盛宴，一次文化的交流，不愧是浪漫与艺术交织的梦幻之都。
II. Presentation of the Overall Artistic Vision
整体艺术视觉的呈现
The visual identity of the 2024 Paris Olympics consists of minimalist lines and shapes, drawing on France’s elegance and bold use of colors. Blue, red, green, and purple hues are accented by shades of pink and golden emblems, creating a joyful, celebratory atmosphere for this sporting extravaganza.
本届奥运会的整体视觉以简约的线条和图形组成，结合了法国的优雅和大胆的用色，融合蓝、红、绿、紫多彩，辅以粉红渐层与金色会徽的温润调和，营造出运动盛宴的欢快庆典氛围。
Inspired by the cobblestone paths found across French cities and villages, which bear witness to the nation’s rich history, every detail in this design reflects France’s unique cultural heritage and aesthetic pursuits.
图案灵感溯源自法国每个城市和村庄随处可见的石板路元素，它是法国历史的见证。每一处细节均深植法国历史文化土壤，彰显法式独有的优雅韵味与美学追求。
III. Surreal Posters Inspired by “Along the River During the Qingming Festival”
三、超现实风海报“塞纳上河图”
The official poster for the Paris Olympics, created by renowned French illustrator Ugo Gattoni, took four months and over 2,000 hours of meticulous hand-drawing. Known for his detailed cityscapes using pencil or ink, Gattoni masterfully merges his signature illustration style with the charm of the Paris Olympics.
2024年巴黎奥运会的主视觉海报，由法国超现实主义插画家乌戈·加托尼（Ugo Gattoni）历时4个月，耗费了整整2000个小时，纯手工绘制而成的。他最擅长利用铅笔或墨水笔创造城市空间景象，他巧妙地将自己标志性的个性化插画风格与巴黎2024奥运会的独特魅力深度融合。
This double-sided poster features the Olympics on one side and the Paralympics on the other, each conveying a powerful message of borderless and barrier-free sportsmanship.
本次奥运会海报首次采用了双联设计，左幅为奥运主题，右幅为残奥主题，每张海报都可以独立使用，同时又可以组合一起，共同诠释体育无国界、无障碍的崇高精神。
The intricate details and miniature scenes offer a visual feast reminiscent of the famous Chinese painting “Along the River During the Qingming Festival.”
如此宏大繁密的画面，若仔细观察，还能发现各种各样的细节和有趣的微缩景观，简直就是法国版的《清明上河图》，充满极繁之美！
IV. The Emblem Incorporates a Human Face for the First Time
四、会徽首次融入人脸形象
The circular emblem for the 2024 Paris Olympics sets a precedent by incorporating a human face into the design for the first time. The emblem features a circular composition with a golden medal silhouette at its center. Within the golden outline, the Olympic flame burns bright, while a pure white hue symbolizes light and hope.
2024年巴黎奥运会圆形的会徽开创先河，首次将人脸形象融入设计之中。会徽采用圆形构图，中心以金牌剪影为基底，金色的轮廓内，奥运圣火熊熊燃烧，以纯洁的白色象征着光明与希望。
Uniquely, beneath the flame lies a subtle golden outline resembling lips, forming a gentle female visage inspired by Marianne, the national symbol of France. This artistic fusion
adds cultural depth to the emblem and pays tribute to the resilience and grace of French women. The design emphasizes the equivalence of the Olympics and Paralympics while also honoring the greatness of female athletes.
尤为独特的是，圣火之下巧妙勾勒出金色的嘴唇轮廓，整体构图仿佛一位温婉的女性面容，其原型源自法国的国家象征——玛丽安娜，这不仅赋予了会徽深厚的文化内涵，也寓意着法国女性的坚韧与优雅。如此巧妙的设计，既凸显了奥运与残奥同样精彩的理念，也借此向所有伟大的女性运动员致敬。
The “Paris 2024” typography within the emblem derives its inspiration from the Parisian Art Deco style, which dominated European aesthetics a century ago.
会徽中的“Paris2024”字样，其设计灵感深深植根于百年前的巴黎装饰艺术风格（Art Deco）——这一曾在20世纪20年代风靡欧洲的美学潮流。
V. A Virtual Mascot Representing Freedom
五、代表自由的虚拟吉祥物
In contrast to previous games, the 2024 Paris Olympics breaks tradition by introducing a virtual mascot named “Phryges” instead of a real animal. This character is a personified adaptation of the traditional French Phrygian cap. Its design embodies the nation’s colors—blue, white, and red—while deeply reflecting the essence of French history and culture.
本届奥运会摒弃了过往以主办国动物形象作为吉祥物的传统，创新性地推出了虚拟吉祥物“弗里吉”，这是一个由法国传统的弗里吉亚帽拟人化而成的形象。这一设计不仅融合了法国的标志性色彩——蓝、白、红，更深刻汲取了法国历史与文化的精髓。
Phryges, a red figurine, sports a ribbon rosette from the cap as its “eyes,” and its body represents the hat itself. Phryges isn’t a single entity but a tribe comprising numerous family members, each with distinct characteristics reminiscent of the popular Minions. The design is both unique and adorable.
弗里吉的形象是一个红色的玩偶，其设计独特之处在于，它的“眼睛”是帽子上的绶带勋章，而身体则象征着帽子本身。这个形象并不是单一的个体，而是一个由众多“家庭成员”组成的部落，每个成员都有其独特的特点，给人一种看小黄人的感觉，看起来既独特又可爱。
The Phrygian cap holds immense symbolic value in French history, embodying freedom and struggle, particularly in relation to the French Revolution. Notably, in Eugène Delacroix’s renowned painting “Liberty Leading the People,” Marianne, the symbolic figure of France, wears the cap while guiding the populace towards a future of freedom and enlightenment.
弗里吉亚帽（又称自由之帽）在法国历史上有着深厚的象征意义，代表着自由和奋斗。尤其是与法国大革命紧密相连。在传世名画《自由引导人民》中，法国的象征性人物玛丽安娜便佩戴着这顶帽子，引领着人民向往自由与光明的未来。
VI. A Symmetrical Champagne-Shaped Olympic Torch
六、对称的香槟形奥运火炬
French designer Mathieu Lehanneur created the torch for the 2024 Paris Olympics. The torch’s design emphasizes three core concepts: equality, peace, and Paris. It has a golden champagne hue, highlighting “equality” through its symmetrical form and “peace” with its smooth lines. The wave patterns on the lower portion are inspired by the Seine River, while the symmetrical design also evokes the Eiffel Tower’s reflection in the water.
2024年巴黎奥运火炬由法国设计师马修·勒汉纽尔（Mathieu Lehanneur）完成。
火炬设计突出了“平等”“和平”和“巴黎”这三个理念。巴黎奥运会火炬整体呈香槟金色，对称的设计突出了“平等”的理念，其圆润的线条体现了“和平”的理念，而火炬下部水波纹的灵感来源于塞纳河上的涟漪，同时对称的设计也仿佛展现了艾菲尔铁塔在塞纳河中的倒影。
VII. Olympic Medals Designed by a Jewelry Brand
七、珠宝品牌设计的奥运奖牌
CHAUMET, a renowned jewelry brand under LVMH, was entrusted with designing the medals for the 2024 Paris Olympics and Paralympics. Combining tradition, sports, and jewelry craftsmanship, CHAUMET drew inspiration from hexagons, light rays, and inlaying techniques.
2024年巴黎奥运会及残奥会奖牌设计重任，由LVMH旗下珠宝巨匠CHAUMET（尚美巴黎）设计。尚美巴黎担纲。巧妙融合传统、体育与珠宝工艺，灵感源自六边形、光芒与镶嵌艺术三大主题。
Each medal’s core features a fragment of original iron from Paris’ Eiffel Tower, cut into a hexagonal shape and embedded at the heart of the medal. This allows each athlete to carry a piece of Paris home, symbolizing eternal glory.
每一枚奖牌的中心都有一片来自巴黎埃菲尔铁塔的原铁，切割成六边形嵌入奖牌核心，让每枚奖牌都承载着巴黎的独特记忆与不朽情怀。获奖运动员将这份“巴黎之心”带回祖国，成为永恒荣耀的象征。
VIII. Aromatic Lavender Track
八、浪漫薰衣草跑道
Unlike traditional brick red sports tracks, the track at the Paris Olympics athletics stadium, Stade de France, has turned purple to resonate with the color scheme of the Paris Olympics visual identity system. Different shades of purple serve different functions; light purple for the competition area, dark purple for the service area, and gray for the turning area at the end of the track.
有别于传统的砖红色的赛场跑道，此次巴黎奥运会田径项目赛场，法兰西体育场的跑道变成了紫色，以呼应巴黎奥运会视觉识别系统中的色调。紫色深浅不一，功能不同。浅紫色为赛道区域，深紫色为服务区域，跑道尽头的转弯区则为灰色。
The well-defined purple harmonizing with the green grass and blue sky with white clouds makes you feel like you’re in the Provence countryside, breathing in the fragrance of lavender flowers.
层次分明的紫色与绿茵草地和蓝天白云相呼应，让人直呼，有一种置身于普罗旺斯的田野，呼吸着薰衣草花香的感觉。
This purple track not only attracts attention with its unique color but is also made of 50% recycled and renewable materials, achieving a perfect combination of aesthetics, technology, and environmental protection.
这条紫色跑道不仅以其独特的色彩吸引目光，还是由50%的回收材料和可再生材料制成，真正实现了美学、科技与环保的完美结合。
IX. Cross-Border Collaboration Lights Up the Olympic Stage
九、跨界合作点亮奥运舞台
The Paris Olympics joined hands with global artists to deeply integrate art and sports through public art installations, opening ceremony performances, and more.
巴黎奥运会携手全球艺术家，通过公共艺术装置、开幕式表演等形式，将艺术与体育深度融合。
For example, six sculptures of different colors designed by artist Laurent Perbos were placed on the steps of the Palais Bourbon. Inspired by the Venus de Milo, the artist completed the missing arms of the sculptures, showcasing various Olympic sports: basketball, boxing, shooting, archery, surfing, and tennis.
例如，由艺术家洛朗·佩尔博斯（Laurent Perbos）设计的六座不同色彩的雕塑登上波旁宫的台阶。受断臂维纳斯启发，艺术家通过补全雕塑残缺的双臂，展现奥林匹克不同的运动项目：篮球、拳击、标枪、射箭、冲浪和网球。
In 2024, Paris, the international city of art and sports, will attract global attention and become the center of world art focus. As we analyze the Paris Olympics, a global art feast, we can see that its design essence is not only a gorgeous stage for sports competitions but also a dazzling crystal of world culture and art integration. It uses innovative techniques to narrate French history and the Olympic spirit, allowing global audiences to appreciate sports competitions while exploring France’s profound artistic heritage.
2024年法国巴黎这个艺术与体育交融成辉的国际艺术之都将吸引全球的亿万目光，它也将成为全球的焦点，更将成为世界艺术关注的中心。
随着我们对巴黎奥运会这一全球艺术盛宴的深入剖析，不难发现，其设计精髓不仅是一场体育竞技的华丽舞台，更是世界文化与艺术交融的璀璨结晶。它以创新手法讲述法国历史与奥运精神，让全世界观众在欣赏体育竞技的同时，领略法国深厚的艺术底蕴。
Focusing on art education and improving aesthetic abilities not only benefits children’s overall development but also lays a solid foundation for their future learning and life. Tree Art aims to nurture artistic talents that align with the needs of future society, cultivating aesthetically talented individuals with multicultural and multidisciplinary knowledge. Tree Art is committed to integrating art, education, technology, and life, realizing a holistic art education.
专注艺术培养和提升审美能力不仅有助于孩子的全面发展，还能为他们未来的学习和生活打下坚实的基础。
Tree Art以培养符合未来社会所需要的艺术素养人才，培养具有的多元文化和多学科知识的美学人才为使命，致力将艺术、教育、科技与生活相融合，实现艺术全人教育。
Established in 2015, Tree Art is now one of Singapore’s most professional art education brands, with the philosophy of “Education leading to happiness.” Tree Art connects online and offline art education through the OMO dual-channel model, offering a full-platform teaching approach.
Tree Art品牌创立于2015年， 以“通往幸福的教育”为品牌理念， 现已成为新加坡最专业艺术教育品牌之一。Tree Art通过OMO双通道形式打通线上和线下艺术教育，提供艺术课程全平台教学模式。
We have…
我们拥有……
We believe that a new art education and art practice will influence everyone who studies at Tree Art. Come to Tree Art and experience a unique art class!
我们相信全新的艺术教育和艺术思想及其艺术实践将影响着每一个在Tree Art学习的人。快来Tree Art体验不一样的艺术课堂吧～
